Just a note

It is interesting to watch the rippling impact of the writers' strike. This item comes unlinked from a radio industry newsletter.

Writers' strike didn't drive TV dollars to radio. Since network ratings held steady, several buyers tell Inside Radio they didn't see a windfall from TV's programming drought. "If the money went anywhere, it would probably go to cable first because it would use the same creative" says a New York-based media director. She says it would take a lot more effort for clients to shift dollars to other media, including radio.